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Media Offices and Testing
Laboratories for the Association for Consumer Research,
Milton Keynes
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In December 1989 JOA were selected, after an interview process, by the Association for Consumer Research to be the architects for this project. JOA admitted to ACR that we were suprised to receive the commission for their new building. We had expected ACR to want a 'high-tech' style of building, smooth and white like the 'white goods' which are the classic contents of their magazine "WHICH?". ACR told us that they wanted a building which not only functioned as a testing laboratory, but also housed their writers. It must also project the ACR as an organisation that had been moving, for some time, out of the narrow field of consumer goods into matters that interfaced with more 'cultural' dimensions. What ACR liked about JOA's attitudes was this rare combination of a ' hard-edged', technically-oriented design method, with a colourful, decorative, softer, more 'cultured' dimension. ACR also required that their new building be capable of acting as a literal 'stage' on which to project their identity beyond Britain to an International Clientele. An additional element was that ACR wished to have a building which, itself, represented the hopes and aspirations of their own Staff with respect to the kind of working environment they wanted. Thus it soon became clear that the staff wanted plenty of natural light, fresh rather than ducted air and no fluorescent lights. In short the one kind of the building that the majority of their staff refused to countenance was the normal speculative office with heavy air conditioning, tacky false ceilings, synthetic fibre carpets, plastic windows and an over-lit, but shadowless, interior illuminated by 2.4M (8'0") fluorescent tubes. Planning JOA were later told that the main reason for our
appointment was that our work combined a radical approach to
building services with an original use of historical and
decorative elements. This thinking can be seen most clearly
in one of our previous projects at Swanley, in which we
employed an order of "robot
columns" ("robot" - from the Russian for "work") and
used a pioneering form of sun-tracking external blind. On
this project we inherited three building frames, one of
concrete and two of steel, which we re-clad and transformed.
The perimeter robot-columns provide a system of duct-ways
and establish key themes in the iconographical engineeriung
of the project.
* JOA can be reached by E-Mail at anthony@johnoutram.com , by telephone on +44 (0)207 262 4862 or by fax on +44 (0)207 706 3804. We also have an ISDN number : +44 (0)207 262 6294. |
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